Akande, A. / 2009 / Comparing social behaviour across culture nations: The ‘what’ and ‘why’ question / Social Indicator Research 92 : 591 ~ 608 Ballance, C. / 2006 / Effective multi-cultural communication: Marketing and managing off-shore require sensitivity to local language and culture / World Trade 19 (7) : 54 ~ Baron, R. M. / 1986 / The moderator-mediator variable distinction in social psychological research: Conceptual, strategic and statistical considerations / Journal of Persona Bennett, C. I. / 2007 / Comprehensive multi-cultural education: Theory and practice / Pearson Chen, G. M. / 2000 / The development and validation of the intercultural sensitivity scale / Paper presented at the 86th annual meeting of the National Communication Associa