지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
이용수
초록· 키워드
오류제보하기
This paper focuses on frequent flyer programs (FFPs), which have been used for a long time by most airlines as a powerful marketing tool. The preference for FFP reward services and the customer perceived values for mileage points differ among FFP members. Airlines should design a customer－oriented reward service based on customer preference to motivate the usage of mileage points. The intention for using mileage points is affected by various kinds of attributes such as reward items, consuming mileage points for rewards and time of usage. In this paper, we have focused on evaluating customer perceived values of attributes of FFP reward services. A conjoint analysis model is applied to get the preference value of each attribute. Some empirical experiments are conducted in relation to Korean customers. From the empirical survey, the preference values of attributes are evaluated for different scenarios with respect to the number of mileage points. With the preference values of attributes, we can find several implications for airlines regarding the development of various FFP strategies.
목차
등록된 정보가 없습니다.
참고문헌 (21)
참고문헌 신청
Browne W / 1995 / Frequent flier program：the Australian experience / Transportation Journal 35 : 35 ~ 44
Buhalis D / 2004 / eAirlines：strategic and tactical use of ICTs in the airline industry / Information & Management 41 : 805 ~ 825
Caminal R / 2007 / Are loyaltyrewarding pricing schemes anti－competitive? / International Journal of Industrial Organization 25 : 657 ~ 674
Chin TH / 2002 / Impact of frequent flyer programs on the demand for air travel / Journal of Air Transportation 7 : 53 ~ 86
Green PE / 2001 / Thirty years of conjoint analysis：reflections and prospects / Interfaces 31 : 56 ~ 73
Buhalis D / 2004 / eAirlines：strategic and tactical use of ICTs in the airline industry / Information & Management 41 : 805 ~ 825
Caminal R / 2007 / Are loyaltyrewarding pricing schemes anti－competitive? / International Journal of Industrial Organization 25 : 657 ~ 674
Chin TH / 2002 / Impact of frequent flyer programs on the demand for air travel / Journal of Air Transportation 7 : 53 ~ 86
Green PE / 2001 / Thirty years of conjoint analysis：reflections and prospects / Interfaces 31 : 56 ~ 73
이 논문의 저자 정보
최근 본 자료
댓글(0)
0