지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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Purpose – This paper proposes measurement models to evaluate the management performance of small and medium-sized retail businesses on the basis of a trading area analysis that compares their proposed revenue to actual revenue in the trading area.
Research design, data, methodology – The study proposes measurement models consisting of five stages, namely: (1) district background survey, (2) customer survey, (3) competitor survey, (4) business district survey, and (5) business performance analysis.
Results – To identify business districts easily, this study preferred a minor-adjusted method based on the Euclidean distance, as it is simple to employ for the small and medium-sized businesses. This model was applied to select coffee shops in Daejeon. Results indicated that although the targeted shop was not located in an appropriate location, actual sales were higher than expected.
Conclusions – Small- or medium-sized retail businesses face difficulties regarding the economies of scale and brand recognition and must choose an appropriate location to ensure management stability. However, such businesses will find it difficult to evaluate their competitive edge accurately using a trading area analysis.
목차
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참고문헌 (35)
참고문헌 신청
Reilly, W. J. / 1931 / The Law of Retail Gravitation / The Knickerbocker Press
태경섭 / 2010 / 상권경쟁을 고려한 신규점포의 입지선정에 관한 연구 - 서울시 대형마트를 대상으로 - / 대한지리학회지 45(5):609~627
Yang, Hoe-Chang / 2011 / A study on the Relationship between the Degree ofAwareness on Low Carbon Green Growth and theOrganizational Commitment Focused on the TraditionalRetailers 9(3):37~46
Yun, Jeong-Keun / 2011 / A Study on Small Business Development and Support Policies / Proceedings of 2011 winter conference of KODISA, Seoul, Korea :137~155
Amold, S. J. / 1980 / Conditional Logit versus MDA in the Prediction of Store Choice / Advances in Consumer Research 8 : 665 ~ 670
태경섭 / 2010 / 상권경쟁을 고려한 신규점포의 입지선정에 관한 연구 - 서울시 대형마트를 대상으로 - / 대한지리학회지 45(5):609~627
Yang, Hoe-Chang / 2011 / A study on the Relationship between the Degree ofAwareness on Low Carbon Green Growth and theOrganizational Commitment Focused on the TraditionalRetailers 9(3):37~46
Yun, Jeong-Keun / 2011 / A Study on Small Business Development and Support Policies / Proceedings of 2011 winter conference of KODISA, Seoul, Korea :137~155
Amold, S. J. / 1980 / Conditional Logit versus MDA in the Prediction of Store Choice / Advances in Consumer Research 8 : 665 ~ 670
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