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논문 기본 정보

자료유형
학술저널
저자정보
Weiwei Zhang (Anshan Normal University)
저널정보
한국컴퓨터정보학회 한국컴퓨터정보학회논문지 한국컴퓨터정보학회 논문지 제24권 제7호(통권 제184호)
발행연도
2019.7
수록면
45 - 52 (8page)

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초록· 키워드

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With the popularity of mobile Internet and smart phones, the domestic digital music access platform has entered a period of rapid development. Existing studies in the academic circle have shown that experience has a positive impact on user perception and loyalty. However, the research on the relationship between brand loyalty, user perception and user experience of Internet products has not received much attention. Starting from the brand loyalty theory and user experience theory, this paper explores the mechanism of user experience, user perception and brand loyalty of digital music access platform. Based on the development status of digital music access platform in China, the purpose is to explore how the user experience of the mainstream digital music access platform can affect Usefulness Perception, Epidemic Perception. And to explore how the Usefulness Perception, Epidemic Perception can affect users" brand loyalty. also further explore the role of users" perception in this process to understand the relationship between brand and user experience.
In practical operations, 398 formal questionnaires were issued online to collect first-hand data, and reliability analysis, factor analysis, correlation analysis and hypothesis analysis were carried out successively on the data in the later stage.
Through research, it is found that the user experience of digital music access platform has a partial significant impact on the perception and loyalty of applications. The visual presentation and emotional feelings of digital music access platform are positively correlated with the perceived usefulness of applications. The visual presentation and emotional feelings of digital music access platform are positively correlated with the perceived popularity of applications. The e perceived usefulness and perceived popularity of the digital music access platform are positively correlated with the loyalty of the application. Through this research, it has certain guiding significance to the promotion of digital music access platform"s brand loyalty degree.
#Digital Music Access Platform #User Experience #Perceived Usefulness #Perceived Popularity #Loyalty

목차

Abstract
I. Introduction
II. Theoretical literature
III. research method
Ⅳ. Analysis Result
IV. Conclusions
REFERENCES

참고문헌 (17)

참고문헌 신청
S. Gary / 2017 / Psychological ownership and music streaming consumption / Journal of Business Research 71:1~9 google schola S. Reydet / 2017 / The effect of digital design in retail banking on customers’ commitment and loyalty: The mediating role of positive affect / Journal of Retailing and Consumer Services 37(2017):132~138 google schola A. Santana, Arminda / 2017 / New trends in information search and their influence on destination loyalty : Digital destinations and relationship marketing / Journal of destination marketing &management 6(2):150~161 google schola D. Nordgård / 2017 / Determining factors on digital change in the music industries / A qualitative analysis of the Kristiansand Roundtable Conferences 41:1~14 google schola S. Abdallah / 2017 / The digital music lab : a big data infrastructure for digital musicology / Journal on Computing and Cultural Heritage(JOCCH) 10(1):2 google schola

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