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논문 기본 정보

자료유형
학술대회자료
저자정보
Jaehee Heo (Ewha Womans University) Yungkyung Park (Ewha Womans University)
저널정보
한국색채학회 AIC 2017 Jeju 2017 AIC CONGRESS
발행연도
2017.10
수록면
123 - 126 (4page)

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초록· 키워드

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The secondary colors are difficult to clearly identify which of the colors are mixed, however they it can be expressed in various ways. Bunhong (Pink in Korean), which is one of the secondary colors, is designated as the basic color of KS (Korean Industry Standard) A 0011 in 2005 and has been used with identity in various industrial fields. In Korea, Bunhong and Pink are used in the same sense with only the linguistic difference, but the color representation is different for Koreans. For further professional research, this study attempts to analyze how Bunhong and Pink categorize differently according to linguistic variance, including how much modifier is needed to communicate the secondary colors. The purpose of this study is to improve the efficiency of color planning by using color terms that consider Koreans" color representation, for example, when Bunhong and Pink are used in the Korean industry. One of the other purposes is to enhance clarity of color perception. As a result, Bunhong’s hue range recognized by females was 10P-7.5YR and for Pink was 5RP-10R. Bunhong’s hue range recognized by males was 2.5RP-1OR and Pink was 5RP-10RP. Both males and felmales recognized the hue range of Bunhong more broadly than that of Pink, and categorized Pink to be more saturated.

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ABSTRACT
INTRODUCTION
EXPERIMENTAL
RESULTS AND DISCUSSION
CONCLUSION
REFERENCES

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UCI(KEPA) : I410-ECN-0101-2019-651-000501328