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논문 기본 정보

자료유형
학술대회자료
저자정보
YuJin Choi (Hongik University) SuJin Han (Hongik University) YoungMin Song (Hongik University)
저널정보
한국색채학회 AIC 2017 Jeju 2017 AIC CONGRESS
발행연도
2017.10
수록면
70 - 73 (4page)

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초록· 키워드

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Gamgodang-gil is located in Bukchon Hanok Village in Seoul and acts as the entrance of Bukchon Hanok Village. There are specialized local brands that create the public environment. However, it is seen that the scenery of the alley was inferior to the main road. Therefore, a color guideline is suggested for Gamgodanggil and the scenery of the alley, based on an idea that Gamgodan-gil is the major resource to build an identity of brands on Bukchon Hanok Village. There are four ways of experiments on the guideline. The first way is to investigate literature investigation regarding Bukchon. The second way is to do previous exploration and conduct survey at Gamgodan-gil. Then, the third way is to analyze the current colors, and suggest a color palette for the colors of the alley. Finally, the last way is to suggest designs of signs for the scenery of the alley. The results of the experiment are followings: image adjectives deducted from the survey are “warm,” “glamorous,” and “familiar,” and current dominance colors are achromatic colors, yellow and blue affiliations. The suggestion of designs of the signs is divided into Korean-style houses and non-Korean-style houses. Therefore, this experiment is meaningful as a mean of systematizing colors, sustaining consistency with original brands of Bukchon.

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ABSTRACT
INTRODUCTION
THEORY
EXPERIMENTAL
RESULTS AND DISCUSSION
CONCLUSION
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UCI(KEPA) : I410-ECN-0101-2019-651-000501459