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자료유형
학술대회자료
저자정보
Sungmi Oh (Joshibi University of Art and Design) Hyunjung Kim (Yonsei University)
저널정보
한국색채학회 AIC 2017 Jeju 2017 AIC CONGRESS
발행연도
2017.10
수록면
20 - 23 (4page)

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An Edo expression ‘48 Teas and 100 Mice’ refers to the many variations of brownish and grayish colors adopted by the public when vivid colors were forbidden. Subdued colors with presence of base tones remain common in today’s Japan. Muddy colors with white or gray undertones are often used in the designs of commodities. Deep colors are also frequent, together forming distinct groupings of color unique to Japan. We attempt to explain this Japanese preference through a notion of “pursuit of density”. Colors have perceptual attributes such as hue, value, and saturation, but also have further phenomenological qualities such as perceived heaviness or density. ‘Perceived density’ refers to how dense and filled a color appears. Muddy and deep colors favored in Japan are of high perceived density and appear thick or having a mass. Perceived density is unique in that it does not increase monotonically with a single attribute, such as value or saturation. We postulate that apparent density is related to the composition of the color, that is, to the nature and ratio of the achromatic component. Possible factors contributing to this aspect of Japanese color preference are briefly considered: the humidity of the natural climate, and the indirectness in communication.

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ABSTRACT
48 TEAS AND 100 MICE
MUDDY COLORS AND DEEP COLORS
THE PERCEIVED DENSITY
DISCUSSION
REFERENCES

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UCI(KEPA) : I410-ECN-0101-2019-651-000499807