지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2019.2
- 수록면
- 27 - 38 (12page)
- DOI
- 10.51979/KSSLS.2019.02.75.27
이용수
초록· 키워드
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Purpose: This study is to explore the important and satisfaction degree of visitors (Taekwondo instructors and university students) who visited the Taekwondowon.
Method: For this purpose, the study analyzed attractiveness of Taekwondowon through importance-performance analysis (IPA).
Results: The following results came from the study. First, Regarding the analyses relevant to Teakwondo instructors’ attractiveness, items which require a constant management strategy include link with adjacent tourist attractions, amenities, accommodation facilities and facilities attraction. Items which need a centralized management strategy include food, storytelling, night entertainment, ease of access, various attractions, Taekwondo experience program and diversity of events. Items which require a low-priority strategy include cultural value, Taekwondowon explanation & tour guide, symbolic characters and monuments. Items which need an over-management inhibition strategy include convenience in use of tourist information center, safety management, staff & guidance personnel kindness, price adequacy, parking spaces & facilities and cleanliness & hygiene . Second, Regarding the analyses relevant to university students’ attractiveness, items which require a constant management strategy include link between adjacent tourist attractions, amenities, price adequacy and facilities attraction. Items which need a centralized management strategy include food, night entertainment, storytelling, ease of access, symbolic characters & monuments, diversity of events, Taekwondo experience program, and various attractions. Items which require a low-priority strategy include cultural value, Taekwondowon explanation and tour guide. Items which need an over-management inhibition strategy include safety management, convenience in use of tourist information center, staff & guidance personnel kindness, accommodation facilities, parking spaces & facilities and cleanliness & hygiene.
Conclusion: The original attraction of Taekwondowon must be changed to a place where visitors can come. And the attraction will affect visitors’ revisiting and positive word of mouth.
Method: For this purpose, the study analyzed attractiveness of Taekwondowon through importance-performance analysis (IPA).
Results: The following results came from the study. First, Regarding the analyses relevant to Teakwondo instructors’ attractiveness, items which require a constant management strategy include link with adjacent tourist attractions, amenities, accommodation facilities and facilities attraction. Items which need a centralized management strategy include food, storytelling, night entertainment, ease of access, various attractions, Taekwondo experience program and diversity of events. Items which require a low-priority strategy include cultural value, Taekwondowon explanation & tour guide, symbolic characters and monuments. Items which need an over-management inhibition strategy include convenience in use of tourist information center, safety management, staff & guidance personnel kindness, price adequacy, parking spaces & facilities and cleanliness & hygiene . Second, Regarding the analyses relevant to university students’ attractiveness, items which require a constant management strategy include link between adjacent tourist attractions, amenities, price adequacy and facilities attraction. Items which need a centralized management strategy include food, night entertainment, storytelling, ease of access, symbolic characters & monuments, diversity of events, Taekwondo experience program, and various attractions. Items which require a low-priority strategy include cultural value, Taekwondowon explanation and tour guide. Items which need an over-management inhibition strategy include safety management, convenience in use of tourist information center, staff & guidance personnel kindness, accommodation facilities, parking spaces & facilities and cleanliness & hygiene.
Conclusion: The original attraction of Taekwondowon must be changed to a place where visitors can come. And the attraction will affect visitors’ revisiting and positive word of mouth.
목차
Ⅰ. 서론
Ⅱ. 연구방법
Ⅲ. 연구결과
Ⅳ. 논의 및 효율적 전략
Ⅴ. 결론 및 제언
참고문헌
ABSTRACT
참고문헌 (35)
참고문헌 신청
김민철 / 2007 / 한국 도서관광의 매력요인 분석 : 도서의 관광콘텐츠 유형에 따른 관광매력요인의 차이를 중심으로
김용만 / 2010 / 스포츠마케팅 / 학현사
김진기 / 2017 / 태권도원 민간투자 활성화요인에 관한 우선순위 분석 / 한국체육과학회지 26(1):561~571
김흥렬 / 2017 / IPA와 수정된 IPA를 활용한 전통시장 매력속성 비교 연구: 상인과 방문객을 대상으로 / 관광연구저널 31(2):5~15
목현정 / 2016 / 관광지의 매력성 스토리텔링이 러브마크에 미치는 영향관계 연구 : 서울지역 고궁을 중심으로
김용만 / 2010 / 스포츠마케팅 / 학현사
김진기 / 2017 / 태권도원 민간투자 활성화요인에 관한 우선순위 분석 / 한국체육과학회지 26(1):561~571
김흥렬 / 2017 / IPA와 수정된 IPA를 활용한 전통시장 매력속성 비교 연구: 상인과 방문객을 대상으로 / 관광연구저널 31(2):5~15
목현정 / 2016 / 관광지의 매력성 스토리텔링이 러브마크에 미치는 영향관계 연구 : 서울지역 고궁을 중심으로
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UCI(KEPA) : I410-ECN-0101-2019-692-000500342