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학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
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연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
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The Shizuoka tea production area, which mainly focused on exports, was mechanized quickly. The spread of mechanization was delayed in the Uji tea production area in the tea production area for domestic market as compared with that. The purpose of this paper is to clarify the reason and circumstance that mechanization in Uji tea origin was delayed. In this paper, we could clarify the development process, branding process and characteristics of domestic tea industry. This research hopes to clarify the development of the domestic tea industry, the way Uji tea production area is branded, and its characteristics. We made the hypothesis that the factor is in the brand power of Uji tea. Before being mechanized, it is the brand power obtained from the result that has been expanded by the change of sales route from the middle of Meiji to the domestic market. When examining the hypothesis, the time to be mechanized is from the end of the Meiji era until the Taisho and Showa era. Therefore, before the war, we have been conducting research mainly on the tea industry association magazine, the history of the tea industry, and the newspaper articles at that time.
After the First World War I clarified what kind of circumstances the tea industry changed in response to the mechanization process. Then, we confirmed the dilemma of the Uji tea production area arising from the mechanization process and clarified the characteristics of the production area. As above, it was verified that the hypothesis was established. The brand power of Uji tea production area was negative in the mechanization process, but it was also positive. Therefore, the brand power itself is considered to be a dilemma.
After the First World War I clarified what kind of circumstances the tea industry changed in response to the mechanization process. Then, we confirmed the dilemma of the Uji tea production area arising from the mechanization process and clarified the characteristics of the production area. As above, it was verified that the hypothesis was established. The brand power of Uji tea production area was negative in the mechanization process, but it was also positive. Therefore, the brand power itself is considered to be a dilemma.
목차
Abstract
1. 序論
2. 日本茶産業の状況
3. 茶業の機械化過程におけるディレンマ
4．機械化過程における宇治茶産地の変化と特徴
5. 結論
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UCI(KEPA) : I410-ECN-0101-2019-830-000464649