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The change of dental clinic name
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치과의원 상호명의 시대적 변화

논문 기본 정보

Type
Academic journal
Author
Su-Been Yu (국립경찰병원) Bong-Gyu Song (한세대학교) Byoung-Eun Yang (한림대학교성심병원)
Journal
KOREAN DENTAL ASSOCIATION THE JOURNAL OF THE KOREAN DENTAL ASSOCIATION Vol.56 No.12(Wn.595) KCI Accredited Journals SCOPUS
Published
2018.11
Pages
658 - 666 (9page)

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The change of dental clinic name
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Abstract· Keywords

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This study analyzes 21,686 dental clinic business names from 1946 to February 2016, where official records exist. The results of this study will be used as a historical data of Korean dental clinic and contribute to the decision of dental clinic name.
According to the results of analysis, the first official dental clinic used in Korea was ‘Chu’ in 1946, ‘Minsaeng’ and ‘Chusaeng’ in 1958, and “Won” in 1959. In the 1960s, dentists’ family names were often used as dental clinics. In the 1970s, dental clinic names were often used as dentists" family name, ‘Jung-ang’ and ‘Seongsin’. In the 1980s, dental clinic name was used more than other names such as ‘Seoul’, ‘Yonsei’, ‘Hyundai’ and ‘Sang-a’ along with the dentist"s family name. In the 1990s, a dental clinic name was used to refer to the words ‘Yeonsei’, ‘Seoul’, ‘Hyundai’, ‘Sang-a’, ‘Isalang’, ‘Uli’, ‘Jeil’, ‘Bubu’ used a lot. In the 2000s, Dental Clinic"s name began to use english words such as °ÆGood Morning","White","Prime "and adjectives such as ‘Haengboghan’, ‘Ipyeonhan’. The characteristic of the dental clinic name in 2010 is the increase of the business name ‘UD’. From 1946 to February 2016, the most commonly used dental clinic name was ‘Seoul’, ‘Uri’, ‘Isarang’, ‘Yonsei’, ‘Hyundai’, ‘Good Morning’ ‘Jung-ang’, ‘UD’, ‘I’, ‘Miso’
#Big Data #Public Portal Data #Dental Clinics #Brand Name #Open and Operate Dental Clinics

Contents

ABSTRACT
Ⅰ. 서론
Ⅱ. 분석자료 및 방법
Ⅲ. 분석결과
Ⅳ. 고찰 및 결론
참고문헌

References (11)

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[인터넷자원] - / / 공공데이터포털 google schola [학술지(정기간행물)] - 구환영 / 2010 / 아파트 브랜드의 시각적 요소가 구매자에게 미치는 영향 / 브랜드디자인학연구 8 (3) : 129 ~ 140 dbpia [학술지(정기간행물)] - 김재준 / 2009 / 상호와 소기업의 정체성에 관한 연구 -강남구와 종로구의 점포의 비교를 중심으로- / 기업경영연구 16 (1) : 113 ~ 135 dbpia [학술지(정기간행물)] - 배영희 / 2016 / 한식당의 상호명이 브랜드이미지와 브랜드충성도에 미치는 영향 - 수도권을 중심으로 - / 관광경영연구 20 (1) : 185 ~ 204 dbpia [학술지(정기간행물)] - 신영애 / 2011 / 글로벌 기업의 브랜드 네이밍 전략이 소비자의 브랜드 충성도에 미치는 영향에 관한 연구 - 중국진출 음료관련 기업의 전문경영인 관점에서 - / 전문경영인연구 14 (1) : 209 ~ 230 dbpia

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