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자료유형
학술저널
저자정보
저널정보
한국무역상무학회 무역상무연구 무역상무연구 제78권
발행연도
2018.5
수록면
53 - 72 (20page)
DOI
10.35980/KRICAL.2018.05.78.53

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Recently, it has been known that it need to be solved export marketing on expanding export of Small BusinessCommodity. Therefore, the purpose of this paper is to analyse on expanding export of Small Business Commodity through e-Trading Application in Industrie 4.0.This study deals with the terms of three connection success factors on expanding export of Small Business Commodity through e-TradingApplication in Industrie 4.0which are a firm s subjective factors, a industrial environment factors, and a governmental policy factors.According to analysis results of the three success factors, a firm s subjective factors(4.13 score) are scored at themost ones of the three success factors, to be compared with a industrial environment factors(3.89 score), with a government policy factors(3.72 score).Therefore, first of all, it is important to expanding export of Small Business Commodity through e-Trading Application in Industrie 4.0 through as follows, a firm s subjective factors : (1) to procure concentratedmarket strategy and real market capacity, (2) to procure speedy satisfaction of customer needs and confidence, (3) to procure ability of export marketing through e-Trading Application, (4) to enhance export expanding strategy coincided in Industrie 4.0. And, the next,we have to expanding export of Small Business Commodity through e-TradingApplication in Industrie 4.0 through considering a industrial environment factors and a government policy factors.

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