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The Structural Relationship among Functional Benefit, Psychological Benefit, Product Attributes, Satisfaction, and Behavioral Intention of HMR
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HMR 기능적 혜택과 심리적 혜택, 제품속성 및 만족과 행동의도 간 관계

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Type
Academic journal
Author
Dong-Hwi Yang (초당대학교)
Journal
Culinary Society of Korea Culinary Science & Hospitality Research Vol.24 No.5(Wn.96) KCI Accredited Journals
Published
2018.7
Pages
111 - 122 (12page)

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The Structural Relationship among Functional Benefit, Psychological Benefit, Product Attributes, Satisfaction, and Behavioral Intention of HMR
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Research history (2)

2018

The Structural Relationship among Functional Benefit, Psychological Benefit, Product Attributes, Satisfaction, and Behavioral Intention of HMR
Dong-Hwi Yang Culinary Science & Hospitality Research 2018.07 Academic journal
The Structural Relationship among Functional Benefit, Psychological Benefit, Product Attributes, Satisfaction, and Behavioral Intention of HMR
양동휘 외식조리관리학과 2018.01 Thesis
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Abstract· Keywords

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This study set up research models and hypotheses to examine the relationship between HMR seeking benefits(functional benefits, psychological benefits) and product attributes, satisfaction, and behavioral intentions. The research hypothesis was verified through empirical analysis. The results of the analysis are as follows. First, HMR functional benefits(convenience) have a significant effect on psychological benefits(reliability) and psychological benefits(emotional). Second, HMR psychological benefits(reliability) showed significant effects on product attributes(material safety,packaging and vessel,cooking convenience, product quality). Third, HMR psychological benefits(positive emotions) have a positive effect on product attributes(cooking convenience), but negative effects on product attributes(material safety)appear. Fourth, HMR product attributes(cooking convenience,product quality) have a positive effect on satisfaction, but HMR product attributes(material safety) have a significant negative effect on satisfaction. Fifth, HMR satisfaction has a significant effect on behavioral intention. This study provides useful data for development of appropriate products and services and positioning strategies based on HMR benefit segment market results by recognizing consumers" unmet needs based on segmented market segment according to the benefit of pursuing HMR market.
#HMR #Functional benefit #Psychological benefit #Product attributes #Satisfaction #Behavioral intention

Contents

ABSTRACT
1. 서론
2. 이론적 배경
3. 연구방법
4. 실증분석
5. 결론
REFERENCES

References (43)

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Aaker, D. A. (1991). Managing brand equity: Capitalizing on the value of a brand name, NY: The Free Press. google schola Anderson, E. W., & Sullivan, M. W. (1993). The antecedents & consequences of customer satisfaction for firms. Marketing Science, 12(2), 125. google schola Anderson, J. C., & Gerbing, D. W. (1988). Structural equation modeling in practice: A review & recommended two-step approach. Psychological Bulletin, 103(3), 411-423. google schola Bagozzi, R., & Yi, Y. (1988). On the evaluation of structural equation models. Journal of the Academy of Marketing Science, 16(1), 74-94. google schola Boulding, W., Kalra, A., Staelin, R., & Zeithaml, V. A. (1993). Dynamic process model of service quality: From expectations to behavioral intentions. Journal of Marketing Research, 30(1), 14. google schola

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UCI(KEPA) : I410-ECN-0101-2018-594-003353591