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논문 기본 정보

자료유형
학술저널
저자정보
저널정보
한국호텔관광학회 호텔관광연구 호텔관광연구 제16권 제5호 (통권 제56권)
발행연도
2014.9
수록면
401 - 421 (21page)

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This study is aimed at clarifying how the emotional labor of casino workers influence their job burnout and customer orientation. Among the sub-factors of job burnout ― emotional exhaustion, depersonalization, and low sense of personal accomplishment, ― this study is intended to identify which of the sub-factors lowers customer orientation more. Based on the result, this study is intended to offer useful data that contributes to casino industry development. This study was conducted on the workers of 16 actively-running casinos for Koreans and foreigners nationwide. It was conducted for 3 weeks from April 16 to May 6 in 2012, which includes 3 weekends. A total of 1,400 copies of the questionnaire were distributed and 1,357 were collected after 43 were lost during collection. Excluding those with insincere responses, 1,317 copies (94.07%) were used for final analysis. The findings and hypothesis testing results are as follows. First, emotional dissonance had a significant effect on the emotional exhaustion, depersonalization, low sense of personal accomplishment, and customer orientation. Second, emotional efforts had a significant effect on the emotional exhaustion, depersonalization, and low sense of personal accomplishment. Third, emotional exhaustion had no statistically significant effect on customer orientation. Fourth, depersonalization had a significant negative effect on customer orientation. Fifth, low sense of personal accomplishment had a significant negative effect on customer orientation.

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UCI(KEPA) : I410-ECN-0101-2018-326-002144590