지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2013.12
- 수록면
- 399 - 420 (22page)
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초록· 키워드
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The recent domestic market of coffee shop is rapidly growing so that it is thought of even as a living and cultural space of enhancing our quality of life one step higher. This study focuses on to the influential relationship between the positive emotional response of customer of the service quality of coffee shop and the behavioral intention. The data of 253 questionnaires were gathered from customers who had purchased and drunken coffee by visiting coffee shop in the areas of kangreung. Results show that the good quality of coffee and side dish menu have significant effects on the positive emotional response of customer. The results also imply that the positive emotional response was related positively to behavioral intention. Finally, The results imply that if the coffee shop offers a good quality of service, it may easily improve their image by enhancing positive emotional response and behavioral intention. However, this study had such limitations that data used in this study were limited to relatively narrow area and service quality of coffee shop were not enough to explain all situation of estimating coffee shop. Consequently, this study show how the impacts of the service quality of coffee shop to positive emotional response of customer and behavioral intention change according to different of the service quality of coffee shop.
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UCI(KEPA) : I410-ECN-0101-2018-326-002145673