지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2013.9
- 수록면
- 58 - 77 (20page)
이용수
초록· 키워드
오류제보하기
This study is aimed at an empirical analysis of the influence of hospitality and tourism industry enterprise’s brand app quality on the consumer’s brand attitude, and there by contributing to development the hospitality and tourism industry’s brand app quality, increase of corporate turnover, and substantial assistance to the use of such information. For this purpose, this study focused on examination and analysis of the quality of brand app, the use motivation of the brand, and the attitude of consumer through academic and implicative preceding data. Based on this, a survey was conducted for 9 days from the 6th of September, 2012. Consumers who have ever used or are currently using the brand application in domestic hotel and tourism industry were selected as the subjects of this research, and 300 effective sample in hotel were collected. As a result of empirical analysis in this study, among the quality factors of brand app of the hospitality and tourism industry, design was found to have the greatest influence on the brand preference, while satisfaction of information/service among brand app quality factors was found to have the greatest influence in case of purchase intention in the brand attitude. There were differences in brand app service quality and purchase intention depending on Brand App Type.
목차
등록된 정보가 없습니다.
참고문헌 (0)
참고문헌 신청이 논문의 저자 정보
최근 본 자료
댓글(0)
0
UCI(KEPA) : I410-ECN-0101-2018-326-002145784