지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2013.6
- 수록면
- 160 - 175 (16page)
이용수
초록· 키워드
오류제보하기
For this study, the hypothesis set for the empirical analysis was conducted to identify the difference of the image according to the lifestyle hotel buffet restaurant. Deluxe hotel buffet restaurant customers from October 1st to October 30th of 2012 and explain the purpose of the study, coordinated rescue respondents to fill the Magnetic legislation accordingly, using a valid sample of 415 negative respondents empirical analysis. Lifestyle factors analysis leisure preferences and preliminary analysis for hypothesis testing, quality oriented, convenience and health-oriented factors derived input, brand preference, and effort oriented, Sealy, and the pursuit of universal type was divided into a cluster analysis conducted leisure preferences and collective pursuit of quality, convenience of Scilly and the pursuit of universal groups, and health-oriented group were divided into three clusters. And factor analysis of the image of the hotel buffet restaurant, the result of internal facilities and food image, reputation and image, amenities and cleanliness and safety as an image was divided. Three clusters derived the difference in the image of the hotel buffet restaurant, the result of verification show a statistically significant difference consequent implications hypothesis testing proposed
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UCI(KEPA) : I410-ECN-0101-2018-326-002146125