지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2013.3
- 수록면
- 214 - 228 (15page)
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초록· 키워드
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The purpose of this study is to investigate the effects of western cuisine restaurants servicescape on customer satisfaction and loyalty in the food service industry. This Survey had been made from June 01, 2012 till June 30, 2012 and 281 people visited western cuisine restaurants within 2 years in Gwangju province. The data were analyzed using frequency, reliability, factor and multiple regression analysis. The analysis results are as follows. First, it proved western cuisine restaurants servicescape caused a positive(+) impact on customer satisfaction. Especially, It proved the 4 factor; professionalism, cleanliness, appropriateness and quickness of western cuisine restaurants servicescape caused a positive(+) impact on customer satisfaction. The professionalism proved the most important factor among others. Second, it proved customer satisfaction caused a positive(+) impact on loyalty. This results will be helpful for food service marketing managers to develop a further more service marketing management, and suggest specific guidelines for developing service marketing strategies.
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UCI(KEPA) : I410-ECN-0101-2018-326-002146418