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논문 기본 정보

자료유형
학술저널
저자정보
저널정보
한국호텔관광학회 호텔관광연구 호텔관광연구 제14권 제2호 (통권 제45권)
발행연도
2012.6
수록면
159 - 171 (13page)

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초록· 키워드

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The purpose of this study to find out what effects the customer orientation and management performance in perception the empowerment in the hotel banquet reservation employees in Korea. Under the rapidly changing business environment, it should be noted that the intangible assets are most important resources to replace the traditional production elements, and in order to get competitiveness over the customer market. The purpose of this study in order to examined literature studies of empowerment and customer orientation and made a study model and hypotheses. The survey was administered to employees of the hotel banquet reservation throughout Seoul area during May, 11, 2011 through May,30 and total 189 valid samples were collected. The results of this investigation are as follow: First, the meaningfulness and competence of empowerment influenced to the customer response, customer need satisfaction, service offer and customer realationship of the customer orientation. Second, the empowerment influenced management perforamance. In conclusion, the owner of Organization should dedicate the empowerment to the employees of the banguet reservation.

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UCI(KEPA) : I410-ECN-0101-2018-326-002146983