지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2012.3
- 수록면
- 127 - 145 (19page)
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초록· 키워드
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This research is to find out the causal relations of relationship quality, organizational commitment and customer orientation. So, the purpose of this research estimates the relations among the above constructs for a H domestic family resort in Gangwondo. Empirical model is developed to test the effect of relationship quality among the organizational members on customer orientation. The data is analysed using structural equation model (SEM). The major findings are as follows. First the only respect, one of management trust, has significant effect an relationship satisfaction. However, credibility and fairness, the other two of management trust, have no significant effects on relationship satisfaction. Second, relationship satisfaction relates positively to organizational commitment and customer orientation indirectly. But this research does not show the positive relation between relationship satisfaction and customer orientation directly. Third, the findings reveal that the overall goodness fit index of the model is comparatively good and the model set in this research is significant. But the hypotheses about the relation between credibility and relationship satisfaction, the relation between fairness and relationship satisfaction, the relation between relationship satisfaction and customer orientation is not supported. At the end of the research, managerial implications, limitations, and future research directions are suggested.
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UCI(KEPA) : I410-ECN-0101-2018-326-002147162