지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2012.3
- 수록면
- 31 - 46 (16page)
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초록· 키워드
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The purpose of this paper is to analyze foreign tourists` behavior and meaning perception who traveled to Seoul in order to identify tourism marketing strategies on Seoul tourism. Especially, this study has been carried out Seoul tourism market into 5 main markets segmentations based on its language and culture background such as Japan area, Chinese area(China, Taiwan, Hong Kong), North America area, Europe area and South-East Asia area. Research method is frequency analysis and adjective words analysis using SPSS 18.0. In summary, on behavior and meaning perception of foreign tourists markets, Japan market perceived Seoul as a lively and friendly city with shopping tour mainly as 20～30th young tourists. In Chinese market, they mostly visited Seoul to know well with principal characteristics like a short-term stay, package tours, perceived Seoul as a friendly and clean city. Whereas, North America and Europe market have common characteristics that the main purpose of their visiting Seoul was for their business/specialized work. Those markets showed higher percentage of visiting Insa-dong and historical palaces in Seoul compare to that of other markets and also thought these traditional and cultural tourist attractions impressive. Lastly, South-East Asia market, they mainly visited Seoul for a special purpose of work and marriage concerns, and did fancy of visiting tourists shopping spots and perceived Seoul as a modern city.
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UCI(KEPA) : I410-ECN-0101-2018-326-002147102