지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2011.12
- 수록면
- 58 - 68 (11page)
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The current study assesses the effects of destination competitiveness factors and the attributes of a sports event on visitor satisfaction and future intentions by analyzing a total of 1,393 respondents who participated in a sports event in the USA. Specifically, two different models are assessed and compared: 1) the effects of destination competitiveness factors on satisfaction with the visit and future intentions of visitors who participated in a sports event and 2) the effects of the attributes of a sports event on satisfaction with the event and future intention of visitors who participated in a sports event. Analysis suggests that in the first model satisfaction with the visit seems to be well predicted by one of the destination competitiveness factors (DCF 3). Future intentions appear to be well predicted by all three destination competitiveness factors and satisfaction with the visit. In the second model, the attributes of the sports event seem to be good predictors of both satisfaction with the event and future intention, which in turn satisfaction with the event can be a strong predictor of future intention. Even if both models are found to be statistically acceptable, the second model seems to be better in the strengths of the relationships and the model fits. Some destination marketing directions are briefly discussed along with future studies.
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참고문헌 (42)
참고문헌 신청
1. [학술지(정기간행물)] - Alford, P. / 1998 / Positioning the destination product: can regional tourist boards learn from private sector practice / Journal of Travel and Tourism Marketing 7 (2) : 347 ~ 356
2. [학술지(정기간행물)] - Baker, D. A. / 2000 / Quality, satisfaction and behavioral intentions / Annals of Tourism Research 27 (3) : 785 ~ 804
3. [학술지(정기간행물)] - Blain, C. / 2005 / Destination branding: insights and practices from destination management organizations / Journal of Travel Research 43 (4) : 328 ~ 338
4. [학술지(정기간행물)] - Bowen, D. / 2002 / Reflections on tourist satisfaction research past, present and future / Journal of Vacation Marketing 8 (4) : 297 ~ 308
5. [학술지(정기간행물)] - Buhalis, D. / 2000 / Marketing the competitive destination of the future / Tourism Management 21 (1) : 97 ~ 116
2. [학술지(정기간행물)] - Baker, D. A. / 2000 / Quality, satisfaction and behavioral intentions / Annals of Tourism Research 27 (3) : 785 ~ 804
3. [학술지(정기간행물)] - Blain, C. / 2005 / Destination branding: insights and practices from destination management organizations / Journal of Travel Research 43 (4) : 328 ~ 338
4. [학술지(정기간행물)] - Bowen, D. / 2002 / Reflections on tourist satisfaction research past, present and future / Journal of Vacation Marketing 8 (4) : 297 ~ 308
5. [학술지(정기간행물)] - Buhalis, D. / 2000 / Marketing the competitive destination of the future / Tourism Management 21 (1) : 97 ~ 116
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UCI(KEPA) : I410-ECN-0101-2018-326-002147324