지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2011.6
- 수록면
- 137 - 150 (14page)
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초록· 키워드
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This study investigates the effects of storytelling in restaurants on the satisfaction of customers, and survey how customer`s satisfaction affected the revisit intention and word-of-mouse. This study assumes that storytelling has four major elements: communication, speciality, creativeness, attitude of employees. And derive a ststistical model which set those four elements as independent variables and satisfaction of customers, revisiting intention and word-of-mouse as dependent variables. This result suggest that customers appreciates those four elements, and by modifying them restaurants could enhance customer`s satisfaction and increase the possibility of revisit intention and WOM. It was found that storytelling has a significant effect on customer`s revisit intention and word-of-mouse. This paper supports that storytelling could be a method to make higher value added and that storytelling education and training on employee would be meaningful in order to cope with customer`s tastes and make more profit.
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UCI(KEPA) : I410-ECN-0101-2018-326-002147793