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An Empirical Study on Japanese Consumers Korean Product Evaluations - A Focus on 4 Areas in Japan -
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일본소비자의 한국제품평가에 관한 실증연구 : 일본 4개 지역을 대상으로

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Type
Academic journal
Author
Journal
Korean Association Of Business Education Korean Business Education Review Vol.50 KCI Accredited Journals
Published
2008.6
Pages
223 - 241 (19page)

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An Empirical Study on Japanese Consumers Korean Product Evaluations - A Focus on 4 Areas in Japan -
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This paper researched on country image, corporate image, consumer product evaluation in the 4 areas of Japan. The empirical result of this research is that hypotheses H1-2, H2-1, H2-1 were significantly supported. But H1-1 was not significantly accepted. And the customers who have ever experienced to buy Korean brand products were not significant and Country-of-Origin Dummy variables also not. And county and corporate image are not have interaction effects. On this study, I expect to have the practical and political point for management of japanese consumers’ products evaluation. Main academic contributions of this research are to empirically test these images and product evaluation by using of the samples regarding 4 large areas in japan to generalize the theory. And lastly, international marketers will use these images for their overseas management policy.
#일본소비자 #국가 #기업경쟁력 #이미지 #Japanese Consumer #제품평가 #Evaluations #Korean Product

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