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Subject

Analysis of Psychological and Structural Determinants that Affect Binge-Watching of Drama Series
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드라마 시리즈물 몰아보기 행위에 영향을 미치는 심리 및 구조적 요인에 관한 고찰

논문 기본 정보

Type
Academic journal
Author
Sungjoon Lee (청주대학교)
Journal
The Korea Contents Society JOURNAL OF THE KOREA CONTENTS ASSOCIATION Vol.18 No.2 KCI Accredited Journals
Published
2018.2
Pages
405 - 418 (14page)

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Analysis of Psychological and Structural Determinants that Affect Binge-Watching of Drama Series
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Abstract· Keywords

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This study identified several factors that may affect binge watching of drama series, which becomes more common, in the changing media environment and tested their influences empirically. For this objective, this research looked at how demographic variables, time availability, perceived effectiveness of interface, perceived content variability, neuroticism and motivations for drama binge watching affect binge watching of drama series. It also examined moderating effect of drama involvement. The findings showed that neuroticism, two motivations(playfulness/stress relief and program reputation motivation) have positive influences on binge watching of drama series. The moderating effect of drama involvement was also found. The meaning of results are also discussed.

Contents

요약
Abstract
Ⅰ. 서론
Ⅱ. 문헌고찰
Ⅲ. 연구의 문제 및 연구 방법
Ⅳ. 연구의 결과
Ⅴ. 결과 및 시사점
참고문헌

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UCI(KEPA) : I410-ECN-0101-2018-310-001827910