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인지된 숫자에 의한 확증편향과 정박효과에 관한 연구
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논문 기본 정보

Type
Proceeding
Author
구기동 (신구대학교) 홍정의 (한국철강협회)
Journal
The Korean Operations Research and Management Science Society 한국경영과학회 학술대회논문집 2017년 한국경영과학회 추계학술대회 논문집
Published
2017.10
Pages
515 - 523 (9page)

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Result
인지된 숫자에 의한 확증편향과 정박효과에 관한 연구
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Abstract· Keywords

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의사결정은 형식적 합리성과 실질적 합리성을 기초로 실천적 합리성의 기준 속에서 발전하였다. 그러나 개인의 확증편향과 정박효과는 이러한 합리성을 무시하고 편향적인 의사결정을 유도한다. 일부의 경우 객관적인 의사결정이 올바른 가치를 기초로 이루어지지 않고 사전에 인지된 숫자를 기초로 편향된 판단을 하는 경우가 발생하고 있다. 전통적으로 인지된 숫자는 정박효과에 영향을 미치고, 사전에 주어진 인지된 숫자는 확증편향에 영향을 미치는 것으로 연구되고 있다. 특히 재판에서 이러한 숫자는 판결에 중요한 영향을 미치고 있어 경영자의 의사결정에 영향을 미치는 것으로 판단된다. 본 연구는 경영자와 투자자에게 확증편향과 정박효과로 작용하는 숫자의 영향을 분석하였다.

Contents

초록
1. 연구의 목적
2. 숫자에 의한 의사결정의 편향과 오류
3. 실증분석
4. 요약 및 결론
참고문헌

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