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학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
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논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2014.6
- 수록면
- 665 - 676 (12page)
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초록· 키워드
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As social media draws attention as a business tool, organizations, large or small, are trying to exploit social media in their business. However, lack of understanding the characteristics of each social media led them to develop a naive strategy for dealing with social media. Thus, this study aims to deepen the understanding by comparatively analyzing how social media users perceive (the image of) each social media. Facebook, Twitter, YouTube, Blogs, Communities and Cyworld were chosen for our study and data from 132 respondents were analyzed using multidimensional scaling technique. The results show that there are meaningful differences in users' perception of social media attributes, which are grouped into four; information feature, motivation, promotion tool, usability. It is also analyzed whether such differences can be found between male and female users. (Such differences are also analyzed in both male and female users' perceptions.) Further, we discuss some implications of the research results for both practitioners and researchers.
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참고문헌 (28)
참고문헌 신청
1. [기타자료] - Agrawal, D. / 2014 / Big data in online social net-works: User interaction analysis to model user behavior in social networks / Databases in Networked Information Systems : 1 ~ 16
2. [학술지(정기간행물)] - 배현웅 / 2010 / 다차원 척도법을 이용한 특수 목적대학에 대한 이미지 분석 / 한국데이터정보과학회지 21 (1) : 11 ~ 20
3. [단행본] - Carroll, J. D. / 1998 / Multidimensional scaling / Measurement, Judgment and Decision Mak-ing : 179 ~ 250
4. [학술대회논문] - Catanese, S. A. / 2011 / Crawling facebook for social network analysis purposes / Proceedings of the International Conference on Web Intelligence, Mining and Semantics, Association for Computing Machinery : 52 ~ 59
5. [학술지(정기간행물)] - Gartner, W. C. / 1989 / Tourism image : Attribute measurement of state tourism products using multidi-mensional scaling techniques / Journal of Travel Research 28 : 16 ~ 20
2. [학술지(정기간행물)] - 배현웅 / 2010 / 다차원 척도법을 이용한 특수 목적대학에 대한 이미지 분석 / 한국데이터정보과학회지 21 (1) : 11 ~ 20
3. [단행본] - Carroll, J. D. / 1998 / Multidimensional scaling / Measurement, Judgment and Decision Mak-ing : 179 ~ 250
4. [학술대회논문] - Catanese, S. A. / 2011 / Crawling facebook for social network analysis purposes / Proceedings of the International Conference on Web Intelligence, Mining and Semantics, Association for Computing Machinery : 52 ~ 59
5. [학술지(정기간행물)] - Gartner, W. C. / 1989 / Tourism image : Attribute measurement of state tourism products using multidi-mensional scaling techniques / Journal of Travel Research 28 : 16 ~ 20
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UCI(KEPA) : I410-ECN-0101-2018-041-001375060