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논문 기본 정보
- 자료유형
- 학술대회자료
- 저자정보
- 발행연도
- 2012.5
- 수록면
- 603 - 630 (28page)
이용수
이 논문의 연구 히스토리 (2)
2012
Modularity and Technology Evolution : Implications for Product and Process Innovation
Yea
,
nmin Kim
,
Juliana Husan
한국경영과학회 학술대회논문집
2012.05
학술대회자료
Modularity and Technology Evolution : Implications for Product and Process Innovation
Yea
,
nmin Kim
,
Juliana Husan
대한산업공학회 춘계공동학술대회 논문집
2012.05
학술대회자료
- 이 논문의 후속연구가 궁금하신가요?
- 연관 학술논문 또는 학술발표를 통해 보다 발전된 연구결과를 확인하실 수 있습니다.
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초록· 키워드
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The challenge of understanding the dynamics of technology has long been a central issue of the management field. However, there are few explicit studies about the technology evolution of the modular product. Also, we apply a demand based view of technology evolution that is focused on the interaction between technology development and the demand environment in which both modular and integral technologies are ultimately compared. We develop a formal computer simulation model that explicitly considers the influence of heterogeneity in market demand on firms’ innovation choices following the Adner and Levinthal’s (2001) study. The model is used to examine the dynamics of product and process innovation of modular and integral product. The analysis reveals that modular and integral product show different pattern of product life cycle. Also, demand heterogeneity explains technology life cycle of both products well. Further, the model suggests a rationale for a new stage in the technology life cycle characterized by increasing performance at a stable price in both products. The analysis shows that modular product offers cost minimization, however integral product offers high performance (Baldwin, C. Y. 2010). Cost is reduced rapidly, but performance improvement grows slowly until the demand maturity in modular product, whereas, the contrary is revealed to the integral product. Further analysis reveals that performance/price ratio of modular product is superior to that of integral product after the attribute equalization stage.
목차
Abstract
1. Introduction
2. Modularity and Technology Evolution
3. Dynamics of product and process innovation
4. Model
5. Analysis (Problem of Plasiarism!)
6. Results
7. Discussion
References
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UCI(KEPA) : I410-ECN-0101-2018-020-000858307