지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
이용수
초록· 키워드
오류제보하기
When it comes to cosmetics, brand image and sensibility exceeds the potency of the actual products. Hence the significance of how others perceive Korean cosmetic brands is considerably important. According to a CNN report, Korean cosmetics was chosen as one of the ‘10 things South Korea does better than anywhere else,’ stating the impact of Korea’s massive cosmetic industry that has grown to read the cosmetic trend of the world. Korea boasts the fastest IT technology in the world, and has opened and expeditiously expanded the online and mobile cosmetic market. Such advancements of technology has made the competition to seize distribution channels so vigorous that the brand strategy to unsure a spot in these channels may decide the success of a brand. Especially since after the rise of the quickly expanding mobile market, customer based Omni Channel strategy has become the new judge of brand development and lifespan. Success factors in the global market are the eminence of the brand in its country of origin and the lucrative operation of channels. Recently, global strategies of using market entry to China through online channels and using Hong Kong as a platform are showing fruitful outcomes. K-culture, backed by the flourishing popularity of Hallyu and K-pop, has significant influence on K-beauty. Acquiring this growing trend as a platform, the Korean cosmetic industry faces the crucial need for brands to devise their own foremost strategies to promote Korean cosmetics to surpass the limitations of domestic K-beauty and blossom as truly Global K-Beauty.
목차
ABSTRACT
Ⅰ. 서론
Ⅱ. 결론
참고 문헌
참고문헌 (15)
참고문헌 신청
이 논문의 저자 정보
이 논문과 함께 이용한 논문
최근 본 자료
댓글(0)
0
UCI(KEPA) : I410-ECN-0101-2017-593-002215897