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The Crisis of Terrestrial Broadcasting Services in Korea and Producers` Responses : Looking for the True Nature of Crisis from Producers' Viewpoints
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지상파 텔레비전 방송의 위기와 제작진의 대응 : 제작자 시점에서 본 지상파 위기의 본질 탐구

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Type
Academic journal
Author
Lee Hun-Yul (고려대학교)
Journal
Broadcast Research Institute Studies of Broadcasting Culture Vol.28 No.2 KCI Accredited Journals
Published
2016.12
Pages
47 - 84 (38page)

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The Crisis of Terrestrial Broadcasting Services in Korea and Producers` Responses : Looking for the True Nature of Crisis from Producers' Viewpoints
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Abstract· Keywords

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This research is to find the response of television program producers of terrestrial broadcasters in Korea against the discourses of crises with the industrial changes from the traditional broadcasting model to multimedia visual content environment nowadays. Historically, the changes from terrestrial broadcasting-centered system to multimedia environment has taken away the premiums that broadcasters had enjoyed to the middle of the 90s. Especially, in recent years, the popularity of cable channels pressured terrestrial broadcasters in advertisement markets. In the middle of these crises, this research interviewed producers to find how they perceived the causes of the crises and the future of the terrestrial broadcasting. As a result, the paper finds that producers reacts to find negotiable points in the middle of public obligation and commercial pressures. And inside of their organizations, their status as creators were threatened by the remaining forces of terrestrial broadcasters’ oligopoly and by the commercializing forces to their production activities. In conclusion, when broadcasting structure transforms its structure from a distribution-oriented model to content-centered one, there need more supports for producers to produce better content.
#지상파 위기 #제작자 #인터뷰 #방송 상업화 #방송 경쟁 #terrestrial broadcasters #television producers #in-depth interviews #commercialization #broadcasting competition

Contents

1. 들어가며
2. 문헌연구
3. 연구 문제와 방법
4. 지상파 위기에 대한 제작자의 인식
5. 결론
참고 문헌
Abstract

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UCI(KEPA) : I410-ECN-0101-2017-070-001856203