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Availability of Four Public Relations Models in Korea's Fire Service Administration
Availability of Four Public Relations Models in Korea's Fire Service Administration
논문 기본 정보
- 자료유형
- 학술대회자료
- 저자정보
- 발행연도
- 2012.7
- 수록면
- 29 - 33 (5page)
이용수
Availability of Four Public Relations Models in Korea's Fire Service Administration
초록· 키워드
오류제보하기
The report not only aims at reviewing four public relations models, but finding proper PR model for firefighting in fire service administration in Korea. In order to analyze the study topic, the paper attempts theoretical review of four PR models, current situation of PR for fire service administration, availability of four PR models for fire service administration, and policy implications.
First of all, the paper analyzes four PR models suggested by Grunig and Hunt in terms of directions and balance. This chapter not only deals with specific characteristics of four PR models, but covers also a fundamental theoretical background to analyze a given topic.
Secondly, the paper describes current situation of PR for fire service administration. In particular this chapter finds whether or not national and local organizations have independent organization as PR department.
In addition the paper defines current situation that central and local government take a public information model (PIM) based on one-way symmetry model. This model is to inform the fact and the truth to the public.
Furthermore the report analyzes PR’s major activities such as fire prevention, fire outbreak, the first aid and rescue, volunteer fire department, children fire brigade, events of watching event of watching out for fire, etc. Media as a tool for PR includes direct media such as newsletter, events, PR image, internet, mobile phone, press meeting, exhibition, briefing session etc. and indirect media such as radio, TV, Cable TV, magazine etc.
Thirdly, the paper deals with availability of four PR models for fire service administration in Korea. In terms of general view, the report describes availability of each PR model for firefighting in fire service administration. In addition the paper deals with efficient PR for fire prevention process through public organization. Finally, the paper suggests that is an appropriate model among them.
First of all, the paper analyzes four PR models suggested by Grunig and Hunt in terms of directions and balance. This chapter not only deals with specific characteristics of four PR models, but covers also a fundamental theoretical background to analyze a given topic.
Secondly, the paper describes current situation of PR for fire service administration. In particular this chapter finds whether or not national and local organizations have independent organization as PR department.
In addition the paper defines current situation that central and local government take a public information model (PIM) based on one-way symmetry model. This model is to inform the fact and the truth to the public.
Furthermore the report analyzes PR’s major activities such as fire prevention, fire outbreak, the first aid and rescue, volunteer fire department, children fire brigade, events of watching event of watching out for fire, etc. Media as a tool for PR includes direct media such as newsletter, events, PR image, internet, mobile phone, press meeting, exhibition, briefing session etc. and indirect media such as radio, TV, Cable TV, magazine etc.
Thirdly, the paper deals with availability of four PR models for fire service administration in Korea. In terms of general view, the report describes availability of each PR model for firefighting in fire service administration. In addition the paper deals with efficient PR for fire prevention process through public organization. Finally, the paper suggests that is an appropriate model among them.
목차
Abstract
I. Introduction
II. Theoretical Overview of Four PR Models
III. Current Situation of PR for Fire Service Administration in Korea
Ⅳ. Availability of Four PR Models for Fire Service Administration in Korea
Ⅴ. Policy Implications
References
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UCI(KEPA) : I410-ECN-0101-2017-350-001615429