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논문 기본 정보

자료유형
학술대회자료
저자정보
정용현 (홍익대학교) 윤은경 (홍익대학교)
저널정보
한국실내디자인학회 한국실내디자인학회 학술대회논문집 한국실내디자인학회 2016년도 추계학술발표대회 논문집
발행연도
2016.10
수록면
203 - 208 (6page)

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초록· 키워드

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Amid IT development, intensifying competition between business circles in the same field, and diversification of customer’s needs, there has happened a change through the personal response level of marketing; there has formed a relationship-oriented market with customers, which thinks more of emotion rather than reason, and even the material component forming space is being expanded and changed into the form including the non-material, non-visible area like introduction of time and spatial experience, etc. Hereupon, this study was able to propose space design elements of expression through the preceding researches, and carried out the analysis of space design as follows: First, space is the one which changes, moves, is created and responds, and also the one of experience and interaction. Second, the space applied by relationship marketing creates an interactive environment. The responding space is the animate space, which induces aggressive participation which makes it possible for customers to get to have a new experience according to personal thinking.
Third, the space applied by relationship marketing bestows an unusual experience of moving in and out of virtuality and reality between the present and past, and between the material and immaterial on customers by extending the limitations of physical space through the space and network using digital. Convergence of immaterial, non-visible elements has infinite possibilities which can create something new, and also suggests the possibility of emergence of complex cultural space in diverse forms for the time to come.

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Abstract
1. 서론
2. 이론적 고찰
3. 관계마케팅을 적용한 디자인 표현
4. 공간 사례
5. 결론
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