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논문 기본 정보
- 자료유형
- 연구보고서
- 저자정보
- 발행연도
- 2014.12
- 수록면
- 1 - 57 (57page)
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Since 2008, the number of foreign tourists visiting Seoul has grown at an average rate of over 10 percent per year. The growing tourism market requires more accommodation facilities. However, the supply of hotels has largely focused on the high-priced luxury type in spite of the increasing demands for economy (business) or budget hotels. In general, a sound supply system of accommodation facilities has a pyramid type structure, with a large number of lower-priced rooms at the bottom of the pyramid and a small number of high-priced rooms at the top. The origin of Seoul`s current tourist accommodation problem is there. As a result, many tourists visiting Seoul have complained about the difficulty of finding clean and safe mid- or low-priced hotels while existing hotel managements contend the possibility of an oversupply of new hotels in the city. This study aims to analyze this current and controversial issue, focusing on the degree to which the demand and supply of tourist accommodation in Seoul is unbalanced.
We classified whole accommodations in Seoul into four tiers : high, mid-high, mid-low, and low price, according to their name and average room price per night. This is the first attempt in the country to provide such detailed information about the demand and supply status of whole accommodations. The results show that, in 2013, the supply of rooms in high priced hotels was in proper status comparing with the demand level. In 2018, five years later, the rooms in the highest tier will be in over supply, considering the number of hotels with a planning permission. Both mid-high and mid-low price accommodations in Seoul was in short supply. This will continue in 5 years later too. The lowest tier will be in proper status later as well as now, considering that the demand for this lowest tier by tourists will not be so strong as long as most of the lowest facilities does not aim for tourists, but only for citizens as they are.
Based on the results, we suggest that the supply of mid-priced accommodation should be increased for the time being even to the extent of converting the planned high-priced hotels into mid-priced hotels. In addition, a policy should be established to manage the service quality of the fast growing mid-low and low price accommodations.
We classified whole accommodations in Seoul into four tiers : high, mid-high, mid-low, and low price, according to their name and average room price per night. This is the first attempt in the country to provide such detailed information about the demand and supply status of whole accommodations. The results show that, in 2013, the supply of rooms in high priced hotels was in proper status comparing with the demand level. In 2018, five years later, the rooms in the highest tier will be in over supply, considering the number of hotels with a planning permission. Both mid-high and mid-low price accommodations in Seoul was in short supply. This will continue in 5 years later too. The lowest tier will be in proper status later as well as now, considering that the demand for this lowest tier by tourists will not be so strong as long as most of the lowest facilities does not aim for tourists, but only for citizens as they are.
Based on the results, we suggest that the supply of mid-priced accommodation should be increased for the time being even to the extent of converting the planned high-priced hotels into mid-priced hotels. In addition, a policy should be established to manage the service quality of the fast growing mid-low and low price accommodations.
목차
[표지]
[요약]
서울관광객 2007년 이후 6년간 연평균 13%씩 증가 `고성장`
관광객 “원하는 숙박시설 부족” VS 숙박업계 “공급과잉 우려”
가격 유형별 분류 시 고가보다 중·저가 숙박시설 이용률 상승 뚜렷
수급은 고가숙박시설 적정, 중고·중저가 숙박시설 부족
향후 5년 내 고가시설 공급과잉, 중고·중저가 시설 공급 부족 심화
숙박시설 공급은 수요 늘어나는 중·저가 위주로 확대할 필요
고가시설 공급 계획도 중고가·중저가시설 공급으로 전환이 바람직
일괄적 관리보다 가격 유형별 특성에 따른 관리방향 설정을
모든 숙박시설 기초DB 구축해야 정확한 수급분석·관리 가능
[차례]
표차례
그림 차례
[I. 연구의 개요]
1 . 연구의 배경과 목적
2. 연구의 방법과 흐름
[II . 서울시 숙박시설 현황과 이용 현황]
1. 외래 관광객 현황
2. 서울시 숙박시설 현황
3. 서울시 숙박시설 이용 현황
[III. 서울시 가격 유형별 숙박시설 수급 분석]
1. 숙박시설 수요 분석 방법
2. 서울시 가격 유형별 숙박시설 수급 실태
3. 향후 서울시 숙박시설 수급 예측
[IV. 결론 및 정책 제언]
1. 결론
2. 정책 제언
[참고문헌]
[Abstract]
[Table of Contents]
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