지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
Yield management, which originated from the U.S. service industry, uses pricing techniques and information systems to make demand management decisions. Demand uncertainty is an important factor in the area of demand management. A key strategy to reduce the effects of demand uncertainty is substitution. The most generally known type of substitution is inventory-driven substitution, in which consumers substitute an out-of-stock product by buying a similar or other type of product. Another type of substitution is the price-driven substitution, which occurs as a result of price changes. In this research, we consider two market segments that have unique perishable products. We develop yield management optimization models with stochastic demand based on the newsvendor model where inventory-driven and price-driven substitutions are allowed between products in the two market segments. The most significant contribution of this research is that it develops analytical procedures to determine optimal solutions and considers both types of substitution. We also provide detailed theoretical analysis and numerical examples.
목차
Abstract
1. Introduction
2. The Mathematical Model
3. Numerical Examples
4. Conclusions
References
참고문헌 (27)
참고문헌 신청
Baek, J.-G., C.O. Kim, and J. Jin, “Adaptive
inventory control models in a supply chain
with nonstationary customer demand,” Journal
of the Korean Institute of Industrial Engineers,
Vol.31, No.2(2005), pp.106-1119.
Cho, H.-R., J.-S. Yu, C.-N. Cha, and S.-K.
Lim, “Analysis of pricing and efficiency
control strategy between online and offline
marketing channels,” Journal of the Korean
Institute of Industrial Engineers, Vol.27,
No.2(2001), pp.181-189.
Dong, L., P. Kouvelis, and Z. Tian, “Dynamic
pricing and inventory control of substitutable
products,” Manufacturing and
Service Operations Management, Vol.11,
No.3(2009), pp.317-339.
Dutta, P. and D. Chakraborty, “Incorporating
one-way substitution policy into the
newsboy problem with imprecise customer
demand,” European Journal of Operational
Research, Vol.200(2010), pp.99-110.
Ingold, A., Yeoman, I., and McMahon, U.,
“Yield Management: Strategies for the
Service Industries,” Int. Thomson Business
Press, 2001 U.K.
Cho, H.-R., J.-S. Yu, C.-N. Cha, and S.-K.
Lim, “Analysis of pricing and efficiency
control strategy between online and offline
marketing channels,” Journal of the Korean
Institute of Industrial Engineers, Vol.27,
No.2(2001), pp.181-189.
Dong, L., P. Kouvelis, and Z. Tian, “Dynamic
pricing and inventory control of substitutable
products,” Manufacturing and
Service Operations Management, Vol.11,
No.3(2009), pp.317-339.
Dutta, P. and D. Chakraborty, “Incorporating
one-way substitution policy into the
newsboy problem with imprecise customer
demand,” European Journal of Operational
Research, Vol.200(2010), pp.99-110.
Ingold, A., Yeoman, I., and McMahon, U.,
“Yield Management: Strategies for the
Service Industries,” Int. Thomson Business
Press, 2001 U.K.
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UCI(KEPA) : I410-ECN-0101-2017-325-000737529