지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 저널정보
- 한국복식학회 International Journal of Costume and Fashion International Journal of Costume and Fashion Vol.12 No.2
- 발행연도
- 2012.12
- 수록면
- 1 - 14 (14page)
- DOI
- 10.7233/ijcf.2012.12.2.001
이용수
초록· 키워드
오류제보하기
To date most of the research concerning e-service quality in the context of online apparel set-tings has had a female or a generalized for gender and age focus. To expand the scope of under-standing of online consumers, this study focuses on the key dimensions of e-service quality which affect male generation Y consumers` e-satisfaction which in turn may affect their e-loyalty. A convenience sam-ple of male college students was recruited from a Korean university. The findings of this study showed that privacy, personalization, efficiency, and website design were the key dimensions that have significant positive relationships with e-satisfaction. The positive relationship between e-satisfaction and e-loyalty was also confirmed. Managerial implications and suggestions for further research are further discussed.
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