지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 저널정보
- 한국복식학회 International Journal of Costume and Fashion International Journal of Costume and Fashion Vol.11 No.1
- 발행연도
- 2011.6
- 수록면
- 35 - 52 (18page)
- DOI
- 10.7233/ijcf.2011.11.1.035
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초록· 키워드
오류제보하기
The purpose of this study is to identify the effects of college students` relationship status on their clothing behavior and purchasing process. The subjects of this study were college students. After a survey 113 questionnaires were used for the data analysis excluding incomplete ones, Factor analysis. paired t-test, Pearson`s correlation, one-way ANOVA. MANOVA and Chi-square test were conducted The data analysis found that female students had higher levels of clothing interest, and fashion-seeking, impulse buying and individuality-seeking motives than male students. Female students who had boyfriends showed particularly higher levels of fashion-seeking and impulse-buying motives. Throughout the clothing purchase process stages, students were most influenced by girlfriend/boyfriend, especially in the evaluation stage. Students who had girlfriends/boyfriends were significantly more influenced by them. Female students were more influenced by parents at the evaluation stage and their female friends at the information search stage.
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UCI(KEPA) : I410-ECN-0101-2017-381-000739138