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The Type and Characteristics of the Modern Men`s Fashion Images
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현대 남성 패션 이미지의 유형 및 특성

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Type
Academic journal
Author
Journal
The Korean Society of Costume Journal of the Korean Society of Costume Vol.64 No.5 KCI Accredited Journals
Published
2014.8
Pages
18 - 29 (12page)

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The Type and Characteristics of the Modern Men`s Fashion Images
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Modern male has displayed an increased desire to express their social influence and image, and the male fashion market has had to provide various styles and images to fill these needs. The current domestic menswear market, however, is unable to satisfy the needs of male consumers who have a need for diversity in a rapidly changing society; more segmented fashion images and styles are needed. The purposes of this study are to classify fashion images and to establish character of the types. This study was done by performing a literature review and a survey. This study proposed 10 categories of fashion style images. Men’s fashion style is classified into the classic image, sophisticated image, urban casual image, chic modern image, mods modern image, basic casual image, ethnic image, avant-garde image, active & outdoor image, and street-kitsch image. In the case of the classic images, common in formal setting, men’s formal wear is the main focus with the classic suit. The sophisticated image is that of a colorful formal wear seasoned with elegance. Urban casual image is contemporary image, and therefore is meant for city life wear. Chic and modern image conveys an urban image by seeking a simple and chic feel. Mods modern image is retro yet dandy, giving off a sense of youthfulness compared to the other classic images. Ethnic image expresses the exotic quality of folklore as the main representatives of the character casual wear. Avant garde image portrays strong character casual wear with oversized silhouettes or exaggerated details. Active & Outdoor image is leisure life wear conveying active, functional images. Street Kitsch image is men’s street casual wear with graphic patterns such as pop art and graffiti. This study’s significance lies in its presentation of fashion style data, which can be utilized in the design and marketing of fashion targeted to males.
#남성 패션 #남성 패션 스타일 #남성 패션 이미지 #남성복 #male fashion #male fashion image #male fashion style #menswear

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References (18)

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1. [단행본] - 필립 코틀러저 / 2010 / 마켓3.0 / 타임비즈 : 20 ~ 24 google schola 2. [단행본] - 김민자 / 2013 / 복식미학 / 교문사 : 98 ~ 99 google schola 3. [단행본] - 오경화 / 2009 / 패션 이미지 업 / 교문사 : 82 ~ google schola 4. [학술지(정기간행물)] - 김희선 / 1999 / 남성복 패션 이미지 분류와 이미지별 텍스타일 소재특성에 관한 분석 연구: 1995년부터 2000년 남성복 트랜드 정보 분석을 중심으로 / 한국의상디자인학회지 1 (1) : 53 ~ 71 dbpia 5. [학술지(정기간행물)] - 김윤경 / 2005 / 트렌드 분석을 통한 남성 패션 이미지 연출에 관한 연구 / 한국의류학회지 29 (5) : 703 ~ 714 dbpia

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