지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
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The purpose of this research is to scrutinize the cyclist`s consumer behavior by analyzing the eWOM information search behavior of cycle-wear according to benefits sought and involvement. The research was conducted through an online survey and the respondents were 291 men who wore cycle-wear and searched information via online. The results of this research are as following. First, the benefits sought from wearing cycle apparel are composed of five sub-factors such as, ideal body figure, brand ostentation, comfort?ease, personality, and economic feasibility. In addition, the cycle-wear involvement consisted of two sub-factors: cycling involvement and fashion involvement. Second, the eWOM information search behavior of cyclists was different depending on the benefits sought by the cyclists. When the cyclists pursued ideal body figure they searched more information of design and color, while cyclists put more weight on the information of design, color, and brand when they sought brand ostentation. Moreover, the valence and the type of the information were dissimilar depending on the benefits sought. Third, the sub-factors of eWOM information search behavior affected the eWOM effect distinctively. The price information was the only factor that influenced the eWOM effect among the contents of the information. The valence of the information influenced the eWOM effect, and the effect of positive information was stronger than negative information. Additionally, the subjective information also affected the eWOM effect. Lastly, the effect of the benefits sought influencing the eWOM information search behavior varied by the difference of the cycle-wear involvement. For example, when they are both high in the involvement there were various benefits sought affecting the eWOM information search behavior. However, when only the cycling involvement was high, and they pursued personality, the price information was not important to them.
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참고문헌 (39)
참고문헌 신청
1. [학술지(정기간행물)] - 문태영 / 2011 / 스포츠 의류 소비자의 라이프스타일과 의복쇼핑성향이 재구매의도에 미치는 영향 / 한국사회체육학회지 (46) : 323 ~ 335
2. [학술대회논문] - 이영민 / 2011 / 액티브 스포츠웨어 발달과정고찰을 통한 현대 Sports-inspired Fashion 분석 / 한국의류학회 학술대회 : 225 ~ 228
3. [인터넷자원] - 김유리 / / 자전거 시장 올해 급성장 할것..2~3Q 지켜봐야
4. [학술지(정기간행물)] - Pyun, D. Young / 2011 / The influences of perceived brand quality and ethnocentrism on consumption patterns of a global sports brand: the case of Korean college students / International Journal of Sports Marketing & Sponsorship 13 (1) : 23 ~ 37
5. [학술지(정기간행물)] - Rogers, J. C / 1990 / Quality indicators used by retail buyers in the purchase of women's sportswear / Clothing and Textiles Research Journal 9 (1) : 11 ~ 17
2. [학술대회논문] - 이영민 / 2011 / 액티브 스포츠웨어 발달과정고찰을 통한 현대 Sports-inspired Fashion 분석 / 한국의류학회 학술대회 : 225 ~ 228
3. [인터넷자원] - 김유리 / / 자전거 시장 올해 급성장 할것..2~3Q 지켜봐야
4. [학술지(정기간행물)] - Pyun, D. Young / 2011 / The influences of perceived brand quality and ethnocentrism on consumption patterns of a global sports brand: the case of Korean college students / International Journal of Sports Marketing & Sponsorship 13 (1) : 23 ~ 37
5. [학술지(정기간행물)] - Rogers, J. C / 1990 / Quality indicators used by retail buyers in the purchase of women's sportswear / Clothing and Textiles Research Journal 9 (1) : 11 ~ 17
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UCI(KEPA) : I410-ECN-0101-2017-381-000745830