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자료유형
학술저널
저자정보
저널정보
한국관광연구학회 관광연구저널 관광연구저널 제27권 제1호
발행연도
2013.2
수록면
47 - 66 (20page)

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This study attempted to identify the characteristics of Korean food consumption of Japanese traveler. Raw data used for analysis were from secondary data of ``Research on food tourism of the foreign tourists in 2010``. According to the result, the most liking food of Japanese travelers among the several Korean foods was the roasted ribs(barbecue) and preferring cuisine was identified as roast cuisine. In the evaluation on Korean food, samgyupsal(pork belly) was showed the most delicious food they have eaten, traveling about Korea. The items Japanese traveler satisfied highest and the most reason why they was satisfied in Korean food was analyzed the taste of food. Averages of the overall satisfaction, repurchasing and recommendatory intention on Korean food was ranked more 4 point, respectively(a 5-point Likert Scale). The finding further suggested that main considering factor taking meal in Korea was the taste of food. Also, at the causal relationship between item attributes and satisfaction or behavior intention, it was confirmed that the taste of food only effected the overall satisfaction, repurchasing and recommendatory intention. On the basis of the results, we suggested the profile for selection Korean food and the results of this research provided useful implications relating to food development and strategy establishment to food restaurants for Japanese traveler.

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UCI(KEPA) : I410-ECN-0101-2016-326-002708001