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자료유형
학술저널
저자정보
저널정보
한국관광연구학회 관광연구저널 관광연구저널 제24권 제3호
발행연도
2010.9
수록면
189 - 206 (18page)

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The purpose of this study is to explore and analyze present value and future value of hotel F&B department. A comparative analysis on discounted cash flow and the profit and loss was conducted, and estimation analysis was conducted on present value, future value and the profit and loss based on data of Financial Supervisory Service. The analysis showed that discounted cash flow is more improved than the profit and loss, and it must be considered as a sophisticated method for future business strategy of F&B department. It is especially contributed to management and operation strategy. As part of the study to evaluate management performance accurately so that companies can survive under the fierce competition among hotel companies, DCF model and concept was derived and explainable evaluation index on present value and future value of F&B department was empirically evaluated. The financial statement of L hotel and profit/loss statements of its F&B department were collected and 14 F&B departments of L hotel were selected and empirically reviewed. Data was analyzed centered on the major financial statement of L hotel and market data between January 2001 and December 2007. More specifically, it was found that 4 F&B departments were economically feasible among 14 F&B departments which consist of 8 food departments, 3 beverage departments, 1 banquet department, and the other 2 departments. a Economic Feasibility and it can be said that further future value is high. The specific purpose of this study is as follows; First theoretical framework is reviewed after comparative analysis is conducted among methods of value evaluation related to hotel in developed countries. Second. value evaluation for companies by DCF model is explored. Third rational and systematic value evaluation method of hotel company fit for business strategy of hotel F&B in Korea is suggested.

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