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논문 기본 정보

자료유형
학술대회자료
저자정보
Cheongah Kim (Kookmin University) Jaeyeon Yoo (Kookmin University) Younghwan Pan (Kookmin University)
저널정보
대한인간공학회 대한인간공학회 학술대회논문집 대한인간공학회 2014 춘계학술대회
발행연도
2014.5
수록면
218 - 223 (6page)

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초록· 키워드

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As the online SNS (Social Networking Service) market has seen rapid growth in recent years, the experiences of SNS users also have changed in correspondence to their needs and purposes. As a consequence, focus of SNS market is being moved from open-type SNS to private SNS which provides more closed and intimate space. In terms of Facebook and Twitter which are considered as front-runners in the social networking race, it is eyewitnessed that the number of users is sharply decreasing. Contrary to those closed services, several open-type services such as Snapchat and Band are emerging and dominating SNS market, which allow close people to share the space in private way. This phenomenon can be explained in several reasons. Firstly, it is because the degree of fatigue for existing open SNSs has increased due to unnecessary exposure to the advertisements. Secondly, it is because users’ complaints have grown from the perspectives of privacy infringement and personal information leakage due to indiscriminate expansion of network connections. As a result, users turn their attentions to private SNS which is considered as a form of service resolving those privacy problems. The tendency is that people are more likely to focus on communicating with close friends by exploiting social network information simply not pursuing quantitative expansion of human network. In Korean society, the private SNS is quickly establishing its stable position because Korean people put their values on people’s background in a sense of same school, region and kin. However, regarding private SNS, it is true that its clear definition and classification have not been done yet even though today is a transition stage at which the negative effects of open-type SNS have revealed and the private SNS is considered as breakthrough about this. In this context, this study analyzed three services which hold highest number of subscribers among private SNS services with a focus on examining information structure and usage behavior, based on a study by Yu Hoonsic which defines interaction characteristics of SNS as user, contents, medium and feedback. The results of this study indicate that the private SNS is more likely to fulfill informative purpose and reinforce privacy sharing compared to open-type service.

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ABSTRACT
1. Introduction
2. Private SNS
3. Interaction of private SNS
4. Analysis of Respective Service in Private SNSs
5. Conclusion
References

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