지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술대회자료
- 저자정보
- 발행연도
- 2014.5
- 수록면
- 173 - 178 (6page)
이용수
초록· 키워드
오류제보하기
“Usability” while a product or service is in active use is the main focus of the design process. However, it is getting difficult to measure the value of products and services only considering usability because so many of them have high usability these days. In recent years, the meaning of user experience (UX) has expanded to cover not only use but also the whole spectrum of before use to after use. In this study, we focused on after use, and tried to objectively measure “desire to continue using” or “desire to use more.” These feelings are often called “attachment.” We tried innovating a point of attachment into the design process for products and services. First, we marshaled factors that comprise attachment on the basis of psychological knowledge and constructed 17 subjective indexes. Next, we presented each user with images of products and services toward which they felt various degrees of attachment, and measured those 17 subjective indexes and the subjects’ physiological reaction when they viewed the images. The results of the analysis suggest that cerebral blood volume in the dorsolateral prefrontal cortex (DLPFC) and the medial prefrontal cortex (MPFC), skin conductance response in persistent conditioned response, decrease in plethysmography amplitude, and increase in instant heart rate may be valid objective indexes that detect the degree of attachment.
목차
ABSTRACT
1. Introduction
2. Method
3. Results
4. Conclusion
References
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UCI(KEPA) : I410-ECN-0101-2016-530-002491734