지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술대회자료
- 저자정보
- 발행연도
- 2014.5
- 수록면
- 485 - 490 (6page)
이용수
초록· 키워드
오류제보하기
Many tourists nowadays go online to seek travel information. Lehto, Kim, & Morrison (2006) found that 93% of Internet users searching for travel information visit the destination’s official tourism website. This finding emphasizes the need to evaluate destination websites to ensure their effectiveness as tourism marketing channels. Effective destination websites allow users to obtain relevant information, navigate quickly through textual and graphic elements, and form a positive impression of the destination (Palmer & McCole, 2000). This study proposes an instrument that measures three broad website quality attributes—content, usability, and persuasiveness—to generate a website quality rating called the User-perceived Quality (UPQ) score. The instrument is designed for Internet users, thus it highlights the users’ perspective. A pilot test revealed that the instrument exhibits excellent psychometric properties and good internal consistency. The user evaluation results will aid web developers and destination marketing organizations in redesigning their websites to address reported deficiencies.
목차
ABSTRACT
1. Introduction
2. Literature Review
3. Research Hypothesis
4. Methodology
5. Results
6. Conclusion
7. Areas for Further Investigation
References
참고문헌 (0)
참고문헌 신청이 논문의 저자 정보
최근 본 자료
댓글(0)
0
UCI(KEPA) : I410-ECN-0101-2016-530-002502945