As a design in subject of flower, the natural object which satisfies aesthetic element, emotional andsensitive part in which various designs are utilized in products, the floral pattern design continuously appearsand is much utilized in overall part of our living regardless of time and culture. In particular, the floral patterndesign accounts for the highest gravity in textile design and is high in availability in textile products. However, there were no attempts to materialize and measure the reason why people continuously like and usethe floral pattern design. This Study intended to realize, through ‘Emotional Image’ of the floral pattern design, which part of thefloral pattern design let people like it and continuously use it, by focusing on people`s emotional influence. Also I attempted to build the database of floral pattern design`s emotional image about what concreteemotional image of floral pattern design is preferred upon products or how it can be utilized upon consumers` needs, by quantitatively measuring floral pattern design`s emotional image. In 21st century, which is called the age of emotional information, attention is being drawn to thedevelopment of design responsive to consumers` emotion for creation of products` high value. The patterndesign in industrial view is needs of fabric fashion industry to continuously put out new products to the mallsand one way of product development to add newness and product. Thus, I intend to increase desirabilitytoward product with production of the design consistent to consumers` emotion, by providing emotional imagedatabase for floral pattern design, and I think this will influence on effective floral pattern design developmentas well as new product development. Therefore, this Study theoretically examined the importance and availability of floral pattern design throughfloral pattern design`s definition and design characteristics in each culture and the cases of using floral patterndesign which appeared in products, and suggested theoretical background to understand deduction of floralpattern design`s emotional image through definition of emotional image, sensitive elements and design approachmethod. Thus, in empirical study I suggested the criterion of floral pattern design`s emotion image, byanalyzing emotional image of floral pattern design, and tried to suggest basic material for future floral patterndesign development and applying in product, by surveying purchase status of textile products which currentlyutilizes the floral pattern design and analyzing each product`s preference of floral pattern design, based onpervious floral pattern design`s emotional ... 전체 초록 보기