지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술대회자료
- 저자정보
- 발행연도
- 2012.11
- 수록면
- 77 - 97 (21page)
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초록· 키워드
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This study has a purpose that looking for the role of strategic alliances factors about logistics enterprise in China. Thus, this study presents a model of the relationship between alliance motives, partner selection criteria, alliance performance and market performance. Alliance motivation is set to the service side, and partner selection criteria is set to task-related. There are 180 empirical sample of foreign logistics enterprises including Korean companies. In addition, this study proposes seven hypotheses about the relationship of strategic alliance factors including the mediating effect of task-related partner selection criteria and alliance performance. The result of analysis, services partnership motivation has a positive influence in the task-related partner selection criteria. However, it dose not affect the alliance performance. Task-related partner selection criteria has positive (+) impact significantly on the alliance performance and market performance in both and alliance performance is also a significant positive effect on market performance. In mediating effect analysis, task-related partner selection criteria shows a full mediating effect. On the other hand, the alliance performance shows a partial mediating effect. This results presents a theoretical implications to the future study looking for the logistics enterprises in China, because examining the mediating role of strategic alliances factors.
목차
Abstract
Ⅰ. 서론
Ⅱ. 이론과 가설 설정
Ⅲ. 연구방법
Ⅳ. 실증분석
Ⅴ. 결론
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UCI(KEPA) : I410-ECN-0101-2016-325-001750204