지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술대회자료
- 저자정보
- 발행연도
- 2012.11
- 수록면
- 46 - 58 (13page)
이용수
이 논문의 연구 히스토리 (2)
- 이 논문의 후속연구가 궁금하신가요?
- 연관 학술논문 또는 학술발표를 통해 보다 발전된 연구결과를 확인하실 수 있습니다.
- 이 논문의 연구 히스토리 확인하기
초록· 키워드
오류제보하기
The purpose of this research is to apply the two-sided market theory which is being studied recently in economics to service industries. In two-sided platform businesses two distinctive customers group interact each other through a certain platform provided by a mediator affected by indirect network externality. They provide these customers a real or virtual meeting place, and they facilitate the interactions between members of these customer groups. They essentially act a intermediaries between the two groups and create efficiencies by lowing transactions costs and reducing duplication costs. Many significant industries are populated by business based on two-sided market especially in service industries. These included many traditional businesses, such as shopping malls, and most Internet-based businesses, such as social networks.
With characteristics of platform and indirect network externality, competitive factors of two-sided platform businesses in service industry markets can be re-explained differently from the previous theories for one-sided markets. To find and classify these factors, this research proposal goes over previous researches about the two-sided market, and researches several cases in service industries as case study analysis. Therefore, to find out factors strengthened competitive advantage for service industries is available.
With characteristics of platform and indirect network externality, competitive factors of two-sided platform businesses in service industry markets can be re-explained differently from the previous theories for one-sided markets. To find and classify these factors, this research proposal goes over previous researches about the two-sided market, and researches several cases in service industries as case study analysis. Therefore, to find out factors strengthened competitive advantage for service industries is available.
목차
Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 향후 연구 방향
참고문헌
참고문헌 (0)
참고문헌 신청이 논문의 저자 정보
최근 본 자료
댓글(0)
0
UCI(KEPA) : I410-ECN-0101-2016-325-001750188