지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2014.11
- 수록면
- 233 - 250 (18page)
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초록· 키워드
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Many researches have explained the pioneer effects(first-mover effects) in the market. The advantage of the market pioneer has shown its prototype as consumers` reference point. In most research, High preference, strengthen brand loyalty via building switching barrier and increasing efficiency due to high volume of consumers` use has demonstrated as a result of that. In this study, the benefit of company which is a first mover(market pioneer) has investigated. The case of t-monet Inc. dominated in the mobile payment business these days were examined accordingly. T-monet Inc. was able to get the efficiency of maintenance of consumers` preference through building switching barrier, increasing consumers` utility with network externality as first move in mobile payment business. This caused the advantage of continuous market pioneer with t-monet Inc. strategy. This effect of Market pioneer could achieve based on ongoing pursuit of t-monet Company`s strategic innovation. The importance of Market pioneer and strategy of the company was paid attention in this study. In addition to this, the current success of Market pioneer in t-monet Inc. needs to be considered thoroughly to move forward in the future.
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