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The effect of technical service on the relationship quality between supplier and buyer: moderating effect of partner`s attitude
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기술서비스가 관계품질에 미치는 영향에 대한 연구 : 파트너태도의 조절효과

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Type
Academic journal
Author
Journal
The Korea Service Management Society Journal of Korea Service Management Society Vol.13 No.2 KCI Accredited Journals
Published
2012.6
Pages
173 - 193 (21page)

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The effect of technical service on the relationship quality between supplier and buyer: moderating effect of partner`s attitude
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The objectives of this study are to define technical service and to identify its sub-constructs, and to test empirically its effects on the relationship quality between supplier and buyer. The technical service is assorted into three sub-constructs through comprehensive literature reviews; before-sales service, on-sales service, after-sales service. Also, the measurement items of each sub-construct were abstracted from literatures, such as technical product services, product service, customer care, full-service, services for manufacturing companies, etc. The results show that three sub-constructs of technical service have positive effects on relationship quality, and that partner`s attitudes have moderating effects on relations between technical service and relationship quality. This implies that firms have to choose the suitable technical service strategy for their specific situation.
#Technical Service #Relationship Service #Before sales Service #On sales Service #After sales Service

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