지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
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The purpose of this study is twofold: first, to examine the effect of internal marketing on general hospital nurses` emotional dissonance and customer orientation, second, to examine the mediating effect of emotional dissonance on the relationships between internal marketing and customer orientation. In order to verify the relationships and mediating effect, data were obtained from 258 nurses working in general hospital at Jinju, Changwon City, and were analyzed by using SPSS 12.0, and AMOS 5.0. The study results are as follows: Firstly, the internal marketing had a negative effect on the emotional dissonance. Secondly, the emotional dissonance had a negative effect on the customer orientation. Thirdly, the internal marketing had a positive effect on the customer orientation. Finally, there was a partial mediating effect of emotional dissonance on the relationship between internal marketing and customer orientation. Based on these findings, the implications and the limitations of the study were presented including some directions for future studies.
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