지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2014.11
- 수록면
- 175 - 189 (15page)
- DOI
- 10.51979/KSSLS.2014.11.58.175
이용수
초록· 키워드
오류제보하기
The purpose of the study is to analyze the influence that then fiormation service provided by golf products suppliers exercises on customers and figure out the gender gap in the perception. With this, the study aims to verify the influences that information service from a company exerts on customer loyalty. This would ensure effective delivery of business-owned resources in adaptation to the characteristics of the information service and thereby future provision of basic data designed to improve the quality of the company’s information service. The study chose as its population those people who were receiving the information service from golf products suppliers as of July 2014, and used for data processing the fqreuency analysis through SPSS 20.0 program and for verification of its hypothesis Microsoft Excel program and PLS algorithm and PLS bootstrapping of Smart PLS 2.0 M3 (2012) to analyze the measurement model and structural model, with following results.
First, the study has confirmed the significance of the test orfe liability, convergent validity, discriminant validity and multicollinearity, normological validity, unidimensoinality. Second, the study has confirmed that the overall adequacy of the study model is significant as a high level. Third, the quality of information service from golf products suppliers has confirmed that a positive impact on loyalty. Fourth, the study has confirmed that as regards the test of the hypothesis on gender difference, information on benefits, service, customer invitation, and customer contact, which are sub-factors of the quality of information service from Gear, a golf products brand, exercise significant influence on male customer’s loyalty. For women, however, information on benefits has no significant influence while service, customer invitation, and customer contact exert positive influence.
First, the study has confirmed the significance of the test orfe liability, convergent validity, discriminant validity and multicollinearity, normological validity, unidimensoinality. Second, the study has confirmed that the overall adequacy of the study model is significant as a high level. Third, the quality of information service from golf products suppliers has confirmed that a positive impact on loyalty. Fourth, the study has confirmed that as regards the test of the hypothesis on gender difference, information on benefits, service, customer invitation, and customer contact, which are sub-factors of the quality of information service from Gear, a golf products brand, exercise significant influence on male customer’s loyalty. For women, however, information on benefits has no significant influence while service, customer invitation, and customer contact exert positive influence.
목차
Ⅰ. 서론
Ⅱ. 연구방법
Ⅲ. 연구결과
Ⅳ. 논의
Ⅴ. 결론 및 제언
참고문헌
ABSTRACT
참고문헌 (1)
참고문헌 신청
이 논문의 저자 정보
이 논문과 함께 이용한 논문
한국 프로야구 타자의 경기력요인 분석
양도업
,
조은형
,
배상우
외 1명
한국사회체육학회지
2015
.05
스포츠이벤트의 서비스품질과 개최도시의 이미지, 평판 및 재방문의사의 구조적 관계 : 중ㆍ소도시의 스포츠이벤트를 중심으로
박진기
,
박상윤
한국사회체육학회지
2015
.05
국민생활체육 전국종목별연합회 발전을 위한 정책요소 및 우선순위
김진영
,
박진경
한국사회체육학회지
2015
.05
스포츠센터 참가자의 사회적지지, 정신건강 및 사회적응의 관계
선우유영
,
류양섭
,
한용재
한국사회체육학회지
2015
.05
스포츠산업 정책에 대한 지역민의 효과인식과 지자체 경영평가요소, 지역경쟁력 관계분석 : 제주특별자치도를 중심으로
김민철
,
이동헌
한국사회체육학회지
2015
.05
최근 본 자료
댓글(0)
0