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논문 기본 정보

자료유형
학술저널
저자정보
저널정보
한국사회체육학회 한국사회체육학회지 한국사회체육학회지 제53권 제1호
발행연도
2013.8
수록면
167 - 181 (15page)
DOI
10.51979/KSSLS.2013.08.53.167

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초록· 키워드

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This was aimed at providing the data needed for diverse environmental changes for professional basketball viewing culture changes and reducing a generation gap, which could be exposed at a time of viewing, by analyzing the mean difference between sentiment, satisfaction, and revisit of a professional basketball spectator through the latent mean analysis. For the purpose, this study confirmed the scale availability through the construct equivalence test ,and lastly conducted the latent mean analysis in an effort to confirm the mean difference of a group with the measurement error removed. First, by selecting the target by age group around the professional basketball spectators, this study analyzed whether it`s possible to carry out the research using one scale per respective age group through the construct equivalence test. Further, in order to make it clear that the scale was available for all age groups, this study clarified that the construct equivalence of the age groups of the professional basketball spectators was valid by testing in the order of configural invariance, metric invariance, and scalar invariance. Second, looking into the result from the latent mean analysis, those in their 30s were found to be negative in positive factor(p<.001), and positive factor showed an intermediate-level(more than .5) difference in effect size(d) on the basis of those in their 20s. In addition, those in their 40s were found to be negative in negative factor (p<.001), which implied that they had rather a positive perception, and even in effect size(d), their negative factor was found to show an intermediate-level difference. Those in their 50s were found to be negative in positive factor(p<.001), and in effect size(d), positive factor showed an intermediate- level(more than .5)difference while negative factor showed a difference at a lower level(more than .2).

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